30 Video Content Ideas for Service-Based Businesses

Your Content Calendar, Solved

One of the biggest challenges in video marketing isn't the production—it's knowing what to talk about. After helping hundreds of businesses create video content, we've identified the topics that consistently drive engagement and conversions.

Here are 30 video ideas organized by category, ready for you to adapt to your business:

Educational Content (Videos 1-10)

1. FAQ Answers: "How long does [your service] take?"
2. Myth Busting: "3 myths about [your industry] debunked"
3. Process Explained: "What to expect during your first [appointment/session]"
4. Tips & Tricks: "5 tips to get the most out of [your service]"
5. Common Mistakes: "Avoid these 3 mistakes when [relevant action]"
6. Before & After Prep: "How to prepare for [your service]"
7. Industry Trends: "What's new in [your industry] for 2024"
8. Comparison Videos: "[Service A] vs [Service B]: Which is right for you?"
9. Cost Breakdown: "What does [your service] really cost?"
10. Timeline Videos: "Results timeline: What to expect week by week"

Trust-Building Content (Videos 11-18)

11. Behind the Scenes: "A day in the life at [your business]"
12. Team Introduction: "Meet [team member] and their specialty"
13. Your Story: "Why I started [your business]"
14. Client Success: "How we helped [client type] achieve [result]"
15. Credentials: "My training and certifications explained"
16. Tools/Products: "Why we use [specific tool/product]"
17. Quality Standards: "How we ensure quality in every [service]"
18. Values Video: "What [your business] stands for"

Engagement Content (Videos 19-25)

19. Quick Tips: "One thing you can do today to [benefit]"
20. Industry News: "Breaking: [relevant news] and what it means for you"
21. Seasonal Content: "[Season] tips for [your industry]"
22. Trending Topics: Your take on industry trends
23. Poll Results: "You asked, we answered: [topic]"
24. Controversial Takes: "Unpopular opinion: [your take]"
25. Q&A Responses: "Answering your top questions"

Sales-Focused Content (Videos 26-30)

26. Special Offers: "Limited time: [your promotion]"
27. New Service: "Introducing [new service/product]"
28. Why Choose Us: "3 reasons to choose [your business]"
29. Booking CTA: "Ready to [achieve result]? Here's how to start"
30. Urgency Creator: "Why now is the perfect time for [your service]"

Pro Tips for Using These Ideas

• Batch your content: Script 5-10 videos at once for efficiency
• Repurpose: Turn one long video into multiple short clips
• Track performance: Double down on topics that resonate
• Stay authentic: Adapt these ideas to your unique voice and expertise

Want These Videos Done For You?

At BrandVoice.AI, we don't just give you ideas—we create all 30 videos for you. Custom AI spokesperson, professional scripts, and polished editing. All delivered in 7 days. Book a call to learn more.